Your destination books the annual partnership.
The region becomes the stage for ‘Lieblingsschlager unterwegs’ across twelve production months.
Lieblingsschlager unterwegs · annual TV partnership
48 TV programmes.
480 broadcasts.
Your destination becomes the recurring setting of our TV programme for two years – with prime-time premieres, guaranteed repeats and additional reach across Germany, Austria and Switzerland.
Germany · Austria · Switzerlandplus additional regional broadcasters in Germany
48TV programmes produced per year
480guaranteed broadcasts across two years
10+years of trusted TV and partner relationships
Available in this combination exclusively from Star Promotion.
Production, broadcast slots, repeats, partner integration and social amplification from one source.
10+ years of trustThe offer – without the jargon
We turn your destination into television programming.
Not one promotional film shown once. A complete annual TV season that repeatedly brings specific places to stay and visit onto television and social media.
We produce on location every month.
One production week plus travel creates three regular programmes and one behind-the-scenes programme.
Every programme leads to specific places.
A selected hotel and complementary restaurants, attractions or experiences show viewers where to stay and what to visit.
TV and social media amplify each other.
The programme creates trust and reach. Creators, presenters, music talent and owned channels extend every story digitally.
The monthly production engine
One week on location. Four complete TV programmes.
With an editorial lead time of around three months, each production trip becomes a complete broadcast block. Example: production in January, first broadcasts from April.
Production trip
The team spends one week filming on location, plus two days for arrival and departure.
- Presenting and destination stories
- Hotel, dining and attractions
- Music framing and television features
- Behind the scenes and social content
Four TV programmes
01regular programme
02regular programme
03regular programme
+1behind-the-scenes programme
48programmes from twelve monthly production cycles per year
Television presence that lasts
Not visible once. Present again and again.
Every programme premieres on Saturday at 8:00 pm on Stimmungsgarten TV. Four repeats follow. The complete broadcast cycle runs again in the second year.
Programmes produced48
Premiere plus four repeats× 5
Complete broadcast cycle in two years× 2
Guaranteed broadcasts on Stimmungsgarten TV480
Further distribution through additional broadcasters in Germany, Austria and Switzerland extends the TV presence beyond this figure.
480guaranteed TV broadcastsacross two years · Stimmungsgarten TV
One simple participation example
The destination is the story. The partners are the places to visit.
Lieblingsschlager unterwegsexample episode
Exclusive hospitality partnerOne selected hotel
DiningOne distinctive restaurant
ExperienceOne powerful attraction
No direct competition in one programme block. Clear decisions.
A regular programme presents only one hotel. It can also feature two or three complementary locations – for example a restaurant, museum, leisure offer, cable car or signature experience.
01Viewers understand why they should visit the destination.
02They see exactly where to stay, dine and experience something special.
03Every partner receives a clearly identifiable editorial feature.
Funding example: A hotel, restaurant and attraction can participate in their presentation. The destination decides how partners are selected and how internal funding is organised.
What your destination truly gains
Attention becomes specific travel decisions.
The programme does not only promote the destination's name. It leads viewers to the places where stays, experiences and revenue happen.
Two years of TV presence
Recurring broadcasts create memory and trust instead of one short advertising impulse.
Prime-time attention
The Saturday 8:00 pm premiere gives every programme a fixed, premium starting point.
Specific visitor guidance
Hotels, dining and attractions become clear touchpoints in the travel decision.
Category exclusivity
Only one hotel per regular programme avoids direct competition and gives viewers clarity.
New stories every month
Twelve production cycles keep the destination, its seasons and its partners continuously relevant.
TV plus digital amplification
Every production creates additional touchpoints across social media and owned channels.
Your destinationat the centre
Televisionpremiere & repeats
CreatorsInstagram · Reels · Stories
Music talent & presentersFacebook · Instagram
Owned channelsLieblingsschlager · Star Promotion
The additional reach multiplier
The TV programme does not end with the credits.
Young creators accompany the production on location. Participating presenters and recognised music talent extend the stories through their own Facebook and Instagram channels.
01
Live from the locationStories, glimpses and short-form content create attention while production is still underway.
02
Personal reachMusic talent and presenters introduce the destination to established, highly engaged communities.
03
An owned media worldLieblingsschlager, Star Promotion and further owned channels keep features and partners visible for longer.
Our advantage – built over more than ten years
What others would still need to build, we already bring with us.
For more than ten years, Star Promotion has personally built dependable relationships with television broadcasters, media partners and contributors. We make this established network available to your destination from day one.
years of network development by Star Promotion
Cameras can be hired. Established broadcaster trust, reliable distribution routes and coordinated partners cannot. We built these connections personally over many years – which is why we can do more than produce your destination: we can bring it into our proven television and partner network.
We maintain direct relationships with television broadcasters and partners
We use proven production and distribution routes
We coordinate prime-time premieres and the fixed repeat schedule
Only Star Promotion combines these services in one complete model
One point of contact for the complete project
From the first location to the final broadcast.
Star Promotion coordinates production planning, editorial delivery, participants, the broadcast model and additional digital distribution.
TV productionConcept, filming, presenting and post-production.
Broadcaster coordinationPremiere, repeats and further distribution.
Partner integrationClear inclusion of selected hotels and locations.
Reach extensionCreators, contributors and owned media channels.
FAQ
The key figures at a glance.
What exactly does the annual package include?
Twelve monthly production cycles, each creating three regular ‘Lieblingsschlager unterwegs’ programmes and one behind-the-scenes programme – 48 produced programmes in total.
How are 480 broadcasts created?
Each of the 48 programmes receives one prime-time premiere and four repeats. The same complete broadcast cycle runs again in the second year: 48 × 5 × 2 = 480.
Where does the prime-time premiere take place?
On Saturday at 8:00 pm on Stimmungsgarten TV. Further broadcast distribution in Germany, Austria and Switzerland is added on top.
How many hotels are presented in one programme?
Only one selected hotel is presented in each regular programme. Two or three non-competing restaurants, attractions or signature experiences can be added.
Must the destination adopt a specific funding model?
No. We only show how partners such as a hotel, restaurant and attraction may participate. Selection and internal funding remain the destination's decision.
What role do music talent and creators play?
They provide additional reach. Creators accompany productions on location; participating music talent and presenters share content through their social channels.
Confidential first meeting
Let us turn your destination into television programming.
Tell us about your destination, objectives and potential start date. We will respond personally to discuss the annual partnership.
Office · +49 34691 52797
Mobile / WhatsApp · +49 1517 2110861
Star Promotion Studios · Trebitz 14b · 06420 Könnern · Germany